In today's competitive business world, an image film and a product film are the most effective tools for conveying easy-to-understand messages to your audience. In addition, video clips are a very important tool in promoting sales.
Image films are now the most important player in marketing in the world of the Internet. If you have a new product, if you want to brand and market your company or factory, you need a well-crafted creative image film that shows your special aspects and brings the product in the shortest and most beloved way to your potential customers.
At yaloo studio you can enjoy the variety of services we offer: writing screenplay, productions of any size, directing, video and stills, video editing, after effects and animation.
Yalu Studio believes in quality, personal and warm service, alongside creativity and innovation - these are the values that guide us in every project and in relation to each type of customer. The activity with premium companies in the business sector, marketing companies and marketing strategists is spread over a variety of services: production of promotional films, content films and conference information, corporate video clips, small corporate video clips, corporate videos and video clips.
So how do you choose a studio for your image videos?
Well, the price does matter! When you search on Google, "a company that produces promotional films," you get dozens of results. Most companies look very similar and the customer feels confused in front of such a big offer. In many cases, the decision is made on the basis of examining a number of proposals from a number of companies, and the chosen company is the one that offers the lowest production price.
There is no doubt that the price of producing an image film or product video is an important parameter. But is it true that it will be the only decision-making parameter? I gathered for you the ten most important parameters for making a decision:
Full transparency - This is the first condition for working in front of a studio for productions. Is the client exposed to a decision making process in front of the studio? Is it a confirmation factor in the production process, or only of the final version? Do they speak to me as a client in clear language or do they include dozens of complex phrases in the video world that tell me nothing as a customer?
Personalization of the Video - When I request an image film, I receive a written and clear proposal, or the company representative makes a direct contact with me to better understand my needs as a customer, whether I fit a visual solution according to my requests or whether the creative is disconnected from the customer's requests. Will I fit in marketing?
Clear and transparent bid - Does the bid include general formulations of the video project, or is it divided into each individual in the production process? As a customer, I always want to understand in detail the various production costs: photography, production, directing, video editing, models, presentations and other needs according to the video. Once I have all the data broken down, I, as a customer, can decide to change the production components to my personal needs and according to the defined budget.
Providing added value to the business owner - every good video begins with an in-depth investigation. As a customer, I would like to know whether the production company included in the price quote an in-depth investigation of my business and of my target audience. This study will have a major impact on writing the marketing script. Another thing is to check who is doing the research (an experienced filmmaker, a marketing man or just an editor in the company) and is the approval of the script by the customer a condition for progress in the production?
Adaptive experience and adapting to the size of the business - what is the experience of the company being employed, whether they have done similar videos in the past and whether they have touched on the field that my business deals with. Is the company suitable for large or small productions? Every production company has its own target audience and as a business I have to adapt myself to society and not "jump over the belly."
Portfolio - It is important to look at the company's portfolio and to examine whether the visual language they use is appropriate for the nature and budget of my business. Can I, as a customer, find examples of movies in the portfolio that fit my type of business, and they also convince the production company's abilities?
Variety of formats - Does the production company provide the requested film in a number of different formats, in order for the film to be used by me in various applications (website, exhibitions, customer conferences, TV, emails, etc.)?
The company provides me with a number of services, such as: photography and video services, still photography services, location productions, finding the right models, etc. so that I can work with one company for all my needs.
Final price - as a customer, I took a few bids for my image film and compared the proposals or "I went blind." If the price I received is suitable for the budget I allocated - you can make a video in almost every budget and it is important that you as a customer understand it and not be afraid to take steps on the subject.
Customer service and personal attention - It is important that the customer receives dedicated and personal care from the beginning of the work (research and writing the script) to the end (post production and uploading). It is important that the client be a partner in the whole process and say his opinion without fear - the studio is supposed to provide him with these needs and not keep alienation from the customer. Remember that you are the customer and you have the final word in the final product.
The different types of image clips that exist in the market today
Promotional film (3-5 minutes) - a film designed to present the company and its uniqueness to others. These videos are usually shown: the nature of the company and its management, the teachers and the services that the company markets and its identification and response to the needs of the target audience The main use of this type of video is to put it on the company's website or in the various landing pages of the business. To customers, or as part of a marketing campaign.
Short video clip (between 1.5-3 minutes) - This is a short video showing the company or the product it is marketing in a clear and convincing manner. Videos of this kind are usually shown on YouTube, Vimeo, various portals, company presentations, the business website, and more.
A promotional film for the exhibition (1-2 minutes) - a short video that includes dynamic and technological innovation, and tries in a concise and visual way to present