Sponsored promotion guide on Facebook
In the past five years, Facebook-funded advertising has become an inescapable tool: the average surfer today spends a significant portion of his surfing time on Facebook, and has revealed the personal tap Facebook creates for him for many minutes. So, for the advertiser, this is exactly the perfect place to meet him.
If Google has most ads appearing in response to a search for a particular keyword or search history, then Facebook usually matches the characteristics of the surfers, such as demographics, interests, recent activity, and a list of friends. With these capabilities of advertising on Facebook, you can attract the surfer even when it is relatively passive.
How do I run a sponsored campaign on Facebook?
For those who are just starting to advertise on Facebook, the simplest way is to use Ad Manager. Ad Manager guides the advertiser step-by-step through everything he needs to do to get his ad up and running in the most effective way possible.
However, there are some things that are important to know and are not always noticed at first sight, or Facebook just does not mention.
Choosing the marketing objective
Choosing a marketing goal is the first step in creating a campaign in order to focus it and is divided into three:
Raising awareness: Suitable for those who want to expose themselves to as many surfers as possible, but not necessarily to make them make a purchase. Can fit very well into new brands in the market.
Considerations: Suitable for those who want to make surfers consider purchasing through various means such as site traffic, video presentation, post involvement, application installation, etc. Here, too, the actual purchase is not the main goal, and in fact, this is the first phase of the marketing funnel (the top and the largest part).
Conversions: Applies to someone who's already been interested in the product or service and the advertiser wants to convert it to a customer. You can convert using a landing page, sell from a catalog that you define on a page or bring to an external internet store. (E-Commerce website).
A / b tests are a very useful function that can be started at the beginning of the campaign creation (just below the target selection). Once activated, you can create several sets of ads and compare them against each other. Each series is usually different from the others in one small element, so you can see how the specific change affects the click and conversion percentages.
Segmentation within audience selection
When you create your targeted audience for the first time, the most important feature is usually the segmentation. This is where you can add specific characteristics (behaviors) or interests. You can browse all existing categories in the form of a tree or perform a free search.
When you make changes to your target audience, you can see its total size and potential daily distribution based on Facebook data.
By default, Facebook offers you advertising in all possible places, including Instagram. What she does not tell you is that InStagram advertising can be significantly more expensive, so sometimes you should choose to edit placements and remove the advertising box from InStagram. The left column on the computer is also not the optimal position because surfers tend to ignore it (also known as "banner blindness"), so you should also remove it.
Optimizing Ad Serving (Budget and Scheduling)
By default, Facebook optimizes (budget) the selected primary goal. However, you can change this through the budget and scheduling part. Please note that each option may change the estimated daily distribution.
In this article, we've addressed the most important elements in creating awareness, but there are also other, less critical elements you can learn about by creating guided ads (through wizard). After you run multiple campaigns, you can choose a faster creation not through the wizard.