What is a portal? A portal is a website that coordinates targeted information in a particular area. Portals, some large Shihan usually turn to target audience and provide comprehensive services in the same field.
A portal is usually a complex Internet site and requires a stable and convenient technology solution for ongoing work. Yaloo studio has extensive experience in establishing portals and content systems of any size. In addition we provide software solutions that allow to provide an answer to all customer requirements.
Content management systems and portals
The content management system on the website was not long ago a luxury item that raised the cost of setting up the site in thousands of dollars. Today the situation has changed, new systems and programming languages have emerged that are more convenient to allow for a price to be put together with a very complex and modern technology.
What is a content management system?
A content management system on the web (also known as CMS - Content Management Systems). This is basically a system that allows the site owner or his employees a simple and effective way to manage content and renew the site on a daily basis without any need for programming or technical understanding of building sites. This is done by a simple web interface that is tailored to the customer. A content management system actually makes writing web pages a similar task to writing a Word document.
Advantages of a content management system
The first advantage of a content management system is the "freedom" it gives the site owner. The owner of the website does not depend on the availability of his programmer, but is independent in the field. The whole world of content management depends solely on it. Any change of content can be done at any time of the day and anywhere in the world. All that is required of the content manager is to enter the site management interface and make the necessary change or addition.
The content management system is protected by username and password and is secured in such a way that only the site owner or its authorized users can access and manage the content themselves.
The second advantage of the content management system is low costs, compared to high performance with the added value of a site that changes daily, which greatly affects the promotion of Google and search engines. It is no wonder that newspapers, magazines and content sites were among the first to use content management systems.
Leading portals in Israel
Among the leading portals in Israel, you can find Walla, Nana 10, Tapuz, YNET, Ha'aretz, National Geographic, Portals, Alternative Medicine, and a huge variety of sites around the world.
All the portals use a variety of web tools, which help them to make portal users stay for a long time in various portal pages and even help them promote the sales of their various products. Among the most useful tools you will find: e-mail services, chat rooms and forums, content articles, games, blogs, banner management, virtual stores and more.
For most Internet users in Israel, the home pages of the leading portals constitute the home page in their browser and thus are exposed to the information they want on the Internet.
So how do you start building a content portal?
The first goal of each portal is to promote the rich content world it offers. Building a content portal enables its users to benefit from a variety of business models and profit platforms deriving from marketing and advertising products that are supported by the portal's content worlds. For example, each portal has a banner mechanism and advertising space for advertising campaigns. In addition, the content world of the portal enables a variety of marketing activities from the target audience that is targeted to it.
Building a portal must be done in order to personalize the needs of the surfers and take into account the Internet consumption habits of that target audience. For example, a portal that deals with the news today will not have the same user experience for a portal that deals with new technology, because each of them addresses a different target audience with different Internet habits. Therefore, before opening a portal, it is necessary to accurately define the target audience, to study its needs and to respond to the user experience of the site. This is done by broad market surveys before building a content portal and constitutes a strategic thinking process that enables the generation of revenue and safe profits in the future.
Search engines, news pages, articles, forums, blogs, sports pages, weather, personal mail accounts and more are the tools to attract the surfer to the site and make him stay and enjoy the content world offered by the portal owner. Any action that will create a long stay at the site will lead to the consolidation of the portal and its transformation into a leading portal in its field and a thriving business.
Recommended system features in building content portals:
Full flexibility in the content structure of the site, which will be several structures of content pages rather than one closed structure
Which will be a convenient management interface and open source that will always be able to add applications and technological innovations
Add and update content while viewing the site
Construction of different templates for different departments of the site such as: gallery pages, abstracts of articles, video pages, music and more.
Ability to add files of any kind on the site
Menu Management - Manage adding and removing menus at any time, drop down menus, sub-categories and more.
Multiple languages - A system allows you to set up the site in different languages, not just in Hebrew
Different management interface authorization options. Permission to allow only part of the management interface, not all, so that the information of the business will not be exposed to everyone
Installing various social networking plugins such as Facebook, YouTube, Twitter, LinkedIn and so on
A newsletter system that will maintain direct contact with the surfers and update them in every new article that is updated on the site.
Modules, plugins, and user experience
Text editor module: updating texts on the site with the help of advanced and up-to-date content editor
Articles module - summary of articles and click for full article
A photo gallery with a different selection of views - very important to the user experience
Links - the possibility of entering links to any place on the site or other sites on the Internet
Site Search - An effective search engine that is divided into categories such as: articles, Google search, forums search, etc.
A news module runs with a variety of displays including an animated news bulletin and more
Customer Club Module - Accumulating a regular club and maintaining daily contact with them
