Research and analysis of customer needs
Research and analysis of websites is called User Interface Research (UI). This is the most important stage in building websites, since it will determine how the shop window will look and how serious it is. Conducting an in-depth study to analyze user behavior, needs, and focused attention to their consumption habits will result in achieving the marketing objectives of the business.
This step includes:
Discussions and in-depth interviews with the client
An examination of the goals he wishes to achieve
Constructing a narrative script of the site according to a unique methodology
Review and analysis of competitors, and review of the competitive market
Choosing the right technology that will affect user consumption
Formulation concept for user interface
To the stage of understanding the characterization in depth, comes the stage where you have to crack the design concept to the customer. There was a process of brainstorming with the customer, after a thorough understanding of the target audience and the competitors.
This step includes:
Like a home planning engineer, Yalo creates detailed planning and mapping of the site
Defining the forms of use of the site or system, creating anarchy and directing the customer to the marketing place
In the end your website should be useful, simple and available. We will find for you the right balance between usability and aesthetics
Characterization and user interface design
According to the site's proper usage scripts and as a continuation of the concept formulation phase, the final characterization stage, in which the client receives a sketched skeleton of the site, comes before design. In other words, the customer will be able to know what will be on the site even before the design stage.
This step includes:
Planning the pattern of the site at the functional level, in accordance with the in-depth research done in the previous stages
Planning the site template according to the customer's marketing needs and business goals
The design and planning of the information in all its various details in one consolidated document
The document will also include proper implementation of seo, site promotion within the site, and advertising campaigns if necessary
Design and definition of graphic concept
The graphic concept will be formulated according to the customer's graphic identity and branding. The definition of the concept will be based on the continuous branding, or the existing branding of the customer
This step includes:
Adapting the graphic concept to the existing general branding of the customer. If the brand is new, it will be based on a new branding concept that will be determined with the customer and according to his marketing needs
The graphic concept will incorporate innovation, creativity and a deep understanding of the Internet market and consumer habits
A unique and impressive graphic design that strengthens the brand's values and takes it one step further
Creating a graphic identity that adds value to the brand, and if necessary, will also present it as a leader in the field
Graphic design of all the site's screens: the client will be able to see what the site looks like before the programming stage
The stage of selecting the graphic identity is a very important stage, since what the surfer sees at the end is what is presented before his eyes and not the complex programming that sits in the back office of the site
Writing a briefing document and settings for site design and management
The definition and pricing document is in fact a document that will show the customer in a convenient and easy way how to use the site without compromising the design that is characterized by accuracy.
The manual for proper site use includes:
Graphic guidelines and sizes of each design element on the site, such as: proper use of the management interface and content entry, correct image sizes and banners, grid and flow chart of the site, how to create the correct shape tables, how to correctly design buttons, correct use of the newsletter and management of users, etc.
Guidelines for the proper design and use of fonts, font colors, head sizes, tables, links, spacing, and the correct use of Yalo's writing.
The exact dimensions of all graphic elements, and the display of the system's flexibility capabilities in the various design issues
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